web design firm in Portland; Codevelop Us

Redesigning a website involves making changes to its visual appeal, usability, and general effectiveness. It is possible to rebrand a website, give it a more contemporary and modern appearance, increase traffic, boost conversion rates, and add new features and functionality.

Redesigning a website might be difficult, but it is necessary for every company that wants to compete in the modern digital marketplace. We will explore why and how frequently you should redesign your website in this post as an established web development in Portland with clients all over the world, as well as provide some advice on how to revamp your website successfully.

To enhance user experience, a website should be redesigned, which is one of the key reasons. Visitors will stay on a website longer and are more likely to take action, such as submitting a contact form or completing a purchase, if it is visually appealing, simple to use, and quick to load.

A redesign can also boost the site's search engine optimization (SEO), increasing the likelihood that users will find it.

What is Website Redesign

Website redesign is the process of updating, modifying or completely changing the visual design, content, and/or functionality of a website. The goal of a website redesign is to improve the overall user experience, enhance the website's aesthetics and functionality, and make it more effective in achieving its goals. This can involve changing the website's layout, color scheme, typography, images, and navigation, as well as updating or adding new content, optimizing for search engines, and improving site speed and performance. Website redesigns can be driven by a variety of factors, such as changes in the company's branding or marketing strategy, the need for a mobile-friendly or responsive design, or the desire to keep up with current design trends and best practices.

Why Redesign Your Website?

Improve User Experience: A website redesign can improve the user experience by making it easier for users to navigate, find information and complete desired actions on your site.

Keep Up with Current Design Trends: Design trends change constantly, and if your website looks outdated or doesn't meet modern standards, a redesign can help to keep it looking fresh and modern.

Mobile Responsiveness: A website redesign can ensure that your site is mobile-friendly and responsive, which is critical in today's mobile-first world.

Rebranding or Repositioning: If you're rebranding or repositioning your business, a website redesign can help to reflect these changes and ensure that your website is aligned with your new brand or messaging.

Improve SEO: A website redesign can improve your website's search engine optimization (SEO) by optimizing content, improving site speed, and ensuring that the site structure is optimized for search engines.

Increase Conversions: A website redesign can help to increase conversions by improving the site's overall design, layout, and functionality, making it easier for users to take desired actions on your site.

Search Console Data


Search Console Data

How Often Should You Perform Website Redesign ?

The frequency at which you should perform a website redesign depends on several factors, such as your business goals, industry trends, and changes in technology. Here are some general guidelines:

  1. Every 2-3 Years: Website design trends and user preferences change over time, so it's generally a good idea to consider a website redesign every 2-3 years to keep your website looking fresh and modern.
  2. Major Changes in Branding: If you undergo a significant change in your branding, such as a new logo or colour scheme, it's important to update your website to reflect these changes.
  3. Changes in Business Goals: If your business goals or target audience have changed significantly, a website redesign can help to align your website with your new objectives.
  4. Technological Advancements: Changes in technology can impact how users interact with your website, so it's important to stay up to date with the latest trends and best practices.


It's important to note that a website redesign can be a significant investment in terms of time, resources, and budget. As such, it's important to carefully consider your goals and needs before embarking on a redesign project. Regularly monitoring your website's analytics and user feedback can also help to identify areas where a redesign may be necessary.

Codevelop Us is a website design agency in Portland, Oregon that provides all types of web design, website redesign, support, and maintenance services at competitive pricing. We are an SEO company that also provides free local SEO Portland along with inbound marketing solutions to help you grow your company. Please get in touch with us right away if you need more details.

Looking for a good team for your next project?
Contact us and we'll give you a preliminary free consultation
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Q. What's the difference between UI and UX?

Ans: Everything you see on a website is called the user interface, or UI. To put it another way, this is a picture of a website.
User experience, or UX, is an amorphous concept that refers to the impression one has after interacting with your website. This covers things like how someone uses the provided capability, how convenient it is for them, what roadblocks make them unhappy, etc.

Q. Why does UX design matter so much in e-commerce?

Because a good client relationship is made possible through user experience. It's a tool for attracting customers and persuading them to buy. User research is the first step in creating a great user experience. It has a favourable impact on the sales funnel, raises customer lifetime value and loyalty, and fosters a strong relationship with your business.

Use UX design to make up for distance and a lack of emotions when you are miles away and there is no human presence on the website.

Q. What are the main goals of creating a website?
Traffic generation, prospect engagement, lead generation, and customer retention are all aspects of marketing. Sales—Assist in closing deals by approving and bolstering the communications of the sales team. Improve customer happiness by providing better service. Webmasters, please streamline and improve website management and content changes.
Q. What is the goal of a website redesign project?
Make more leads from inbound traffic. Make landing pages without technical assistance. Improve your understanding of website engagement.
Q. What is the focus of the redesign process?
Maximizing parts of the business that can bring in the most money and provide the organisation with the best returns may be the main goal of the redesign. This could indicate that the modifications take a limited approach, simply repositioning the company’s most critical areas.

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