How To Create A Website For Global Visitors

When companies grow outside of their native countries, they must make sure that their websites are built to appeal to a global audience. Designers must consider a number of factors when developing a website for a global audience. We'll talk about the importance of creating websites for global audiences in this article. Based on the best practices of top website design services in Portland around the world, we will also provide guidance on the considerations you should make.

Why Localize Your Content?

The same website with the same content in different languages cannot be successful with different foreign audiences. The website won't be successful unless it takes into account the diverse habits and tastes of its audience. However, this also implies that a business needs a number of websites or variations of its web pages, each tailored for a certain area of the world. Localization entails doing this.

Localization is the process of modifying a good or service to meet the linguistic, cultural, and legal requirements of a particular area. The process of localizing a website involves making changes to its operation, appearance, and content in order to better serve a particular audience. By making the website more relevant and approachable to the target audience, it improves the user experience. An audience-specific website has a higher chance of connecting with users and coming off as trustworthy.

It can also boost engagement and conversions. Visitors are more likely to stay on a website longer, explore more pages, and eventually make a purchase or perform another desired action if it is tailored to the local language and culture. For example, if a website is aimed at the Japanese market, it should be translated to include the Japanese language, Japanese payment options, and imagery and colors that are representative of Japanese culture.

When designing a website for international audiences, localization is the first thing that needs to be kept in mind. Here are the 3 most important considerations.

1. Considerations for Language

Language is a key consideration when developing a website for an international audience. You must create your website in the language of your intended audience. It is crucial to carry out research on the languages that are most often used in the target country in order to decide which ones should be made available on your website.

Additionally, the website has to have a language selection that enables users to quickly switch between languages. Businesses like and Airbnb have integrated multilingual features successfully so that users may access their websites in several languages. Visitors to the Airbnb website can select their preferred language, and the page will immediately switch to that language. To guarantee that the translated content is simple to grasp, it is also crucial to employ suitable grammar and syntax.

A crucial element of designing websites for different countries is the hreflang tag. It helps visitors find relevant content by informing search engines about the language and region for which a page is built. The hreflang tag, for instance, might be used to designate which pages on a website belong to which region.

2. Considerations of Culture

The design of a website can be significantly impacted by cultural differences. As a result, it is crucial to carry out a cultural study before creating a website for a global audience. Culture has an impact on many aspects of website design, including colour schemes, iconography, and even website layout.

Another important aspect of utilisation is the use of images. A website can establish trust with its viewers and foster a connection by using culturally appropriate pictures. It is crucial to include images that accurately depict the culture and traditions of the area. In more conservative societies, the images might show individuals dressed more modestly. In Western nations, a beach resort website would include pictures of people in swimsuit.

Along with colours and pictures, cultural standards have an impact on the style of a website. For instance, some individuals read and write their language from right to left, like Arabic, while others read from left to right, like English. A website's design should take into account how people read in the target culture.

For more about the SEO for global audiences, read our blog on SEO: The best solution for your long-term growth.

3. Considerations for Usability

Understanding how users interact with websites in various countries is crucial since user behaviour differs widely between nations. Including features that cater to the interests of the target audience is necessary when altering website design for different user behaviors.

The most crucial aspect, though, is that visitors to your website, wherever they may be, have a great experience. If you want to guarantee that your website loads quickly and effectively for users all over the world, you must have reliable international servers (either physical web servers in several locations or cloud solutions) and a trustworthy Content Delivery Network (CDN). Users in other regions can suffer slower load times if your website is hosted on a server in one of those locations. This could lead to a bad user experience, which might affect engagement and conversion rates.

It is crucial to make sure that your website's design and content are optimized for speedy loading times in addition to having foreign servers and a capable CDN. Compression of images, code minification, and a reduction in server queries are all examples of this.


Several factors must be considered when building a website for an international audience. By tailoring the website's content and design to the needs of visitors in the precise targeted regions, businesses can create websites that engage and connect with audiences throughout the world. A better user experience, more engagement and conversions, and ultimately greater business success are all impacted by localization.

Q. What makes a website globally friendly?
A good international website makes use of a content delivery network, or a collection of servers from around the world. Even when users access the site from other countries, it still helps you speed it up.
Q. Can I website be 100% accessible?
It is unlikely that a website can be 100% accessible to everyone. However, it is important to strive for as close to 100% accessibility as possible, and to continuously work to improve accessibility for all users. There are many different types of disabilities, and each individual's needs and preferences are unique. This means that achieving complete accessibility for everyone may be challenging, but it is important to ensure that your website is as accessible as possible for the widest range of users. This can be achieved by following accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG) and regularly testing your website with assistive technologies and user testing. By doing so, you can ensure that your website is accessible to as many people as possible.
Q. Do websites make money from visitors?
Through advertising revenue and prospective product sales, website traffic assists you in making money from search engines. The likelihood is that consumers won't be aware of your brand, let alone what you have to offer, if they don't visit your website. Additionally, if they are unaware of what you have to offer, they cannot purchase it.

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