Shay and Company Case Study
4,676.44% ROAS & 2.12K Conversions: How Shay and Company Scaled Their E-Commerce Growth
Shay and Company
A Digital Growth & eCommerce Success Story by Codevelop
Shay and Company is Oregon’s trusted wholesale supplier for premium natural oils, butters, and soap-making ingredients. Since 1996, they’ve been the go-to source for small businesses and large manufacturers alike, offering ethically sourced raw materials that power the skincare, candle-making, and aromatherapy industries.
When Shay and Company partnered with Codevelop, the goal was clear — to scale online growth, boost ROAS, and elevate their digital shopping experience. Through strategic website optimization, conversion-focused PPC management, and a refreshed Shopify design, we helped them turn their digital challenges into measurable growth
Results
Website Design, Development, PPC, Conversion Optimization, Social Media Strategy
Challenges
While Shay and Company had a well-established business model, they faced key digital challenges that limited their ability to scale online revenue effectively:
Underperforming PPC campaigns: High ad spend with low return on investment (ROI), leading to inefficiencies in cost-per-acquisition (CPA).
Declining Conversion Value: A performance review identified a $16,088 decline in total conversion value across two campaigns, signaling a need for immediate intervention.
Cart Abandonment & Low Conversion Rates: Visitors were engaging with the website but failing to complete transactions, requiring improvements in conversion rate optimization (CRO).
Limited Organic Traffic Growth: The existing website structure and content were not fully optimized for search visibility and user engagement
Strategic Approach & Implementation
To address these challenges, a data-driven and performance-focused approach was developed, incorporating key elements of website design optimization, PPC restructuring, and CRO enhancements
1. PPC Campaign Restructuring & Optimization
Revamped Google Performance Max (PMax) campaigns with high-intent keyword targeting.
Developed segmented campaigns focused on branded search, competitor targeting, and product category expansion.
Introduced automated smart bidding strategies, optimizing CPC for maximum conversions.
Implemented retargeting and dynamic remarketing to capture high-value returning customers.
2. Website Optimization & Structure
Designed a modern, mobile-friendly eCommerce experience with an intuitive checkout flow.
Implemented A/B testing on landing pages to optimize for engagement and conversion lift.
Enhanced UX elements to streamline navigation and product discovery, reducing friction points.
Project Highlights
Website Development & Content, WordPress, Google Ads, Microsoft Clarity
Performance-Driven PPC Strategy
Reengineered paid advertising campaigns to maximize conversion efficiency and optimize CPC.
Conversion Rate Optimization (CRO) Success
Implemented strategic design and content improvements to enhance user engagement and transaction completion rates.
Web & E-Commerce Optimization
We designed a modern, user-friendly eCommerce platform focused on improving site speed and seamless navigation, ensuring a smooth shopping experience for customers.