River City Roofing Case Study
657.2% Organic Traffic Growth & 211.6% Keyword Lift: How River City Roofing Expanded Its Local Market Reach
River City Roofing
River City Roofing: From Digital Obscurity to Online Dominance
When River City Roofing partnered with us in early 2024, their online visibility was minimal, and their outdated website was underperforming across every key metric. Within 12 months, through a comprehensive website redesign and SEO strategy, the company saw organic traffic increase by 657.2% and organic keyword growth of 211.6% positioning them as a leading roofing provider in Portland and surrounding cities
Our main goals for the project were clear from the start. We wanted to increase organic traffic by improving overall search engine visibility, while also creating a modern, mobile-responsive design that delivers a better user experience. Enhancing the site’s performance on all devices was a priority, along with boosting conversion rates through better CTAs and more effective service pages. At the same time, we focused on strengthening the brand’s identity and credibility through thoughtful design and messaging
Results
Website Design, Development, PPC, Conversion Optimization, Social Media Strategy
Challenges
Before our intervention, River City Roofing faced several digital roadblocks:
Outdated website structure with poor navigation and non-responsive design.
Low search engine rankings result in limited organic visibility.
Technical SEO issues, including slow site speed and unoptimized metadata.
Lack of quality content that could educate, engage, or convert potential customers.
Strategic Approach & Implementation
To address these challenges, a data-driven and performance-focused approach was developed, incorporating key elements of website design optimization, PPC restructuring, and CRO enhancements
Complete Digital Overhaul: UX, SEO, Content, Keywords & Tracking
We built a new, mobile-first, responsive website that improved usability, speed, and navigation, creating a seamless user experience that encouraged visitors to explore services and contact the company.
We addressed site architecture, structured data, internal linking, and speed optimization. A new sitemap was implemented, and all meta tags, alt texts, and headings were optimized.
We created SEO-optimized service and location pages, along with a new blog strategy targeting homeowner search queries, positioning River City Roofing as an industry expert
Through extensive keyword research, we targeted high-intent, geo-specific roofing terms such as “roofing company in Portland” and “roof repair Beaverton, Oregon.”
Conversion tracking and Google Analytics dashboards were set up to monitor performance and identify continual growth opportunities.
Project Highlights
Website Development & Content, WordPress, Google Ads, Microsoft Clarity
Performance-Driven PPC Strategy
Reengineered paid advertising campaigns to maximize conversion efficiency and optimize CPC.
Conversion Rate Optimization (CRO) Success
Implemented strategic design and content improvements to enhance user engagement and transaction completion rates.
Web & E-Commerce Optimization
We designed a modern, user-friendly eCommerce platform focused on improving site speed and seamless navigation, ensuring a smooth shopping experience for customers.