Two Popular Paths to Selling Online in the USA
If you’ve ever dipped your toes into online business, you’ve probably heard these two buzzwords tossed around: direct sales and affiliate marketing. They sound similar, but they run on very different engines. In the U.S., both are massive industries. Direct sales have roots in companies like Mary Kay and Amway, where neighbors sell to neighbors. […]
What Is Status Code 200?
If you run a business in the U.S., your website is your storefront. It’s where people discover you, shop from you, and decide if they trust you. Now imagine someone walks up to your storefront, knocks on the door, and… silence. That’s what happens when status codes go wrong. Every time a visitor loads a […]
What Is a Marketing Consultancy?
Running a business in America is a bit like driving in New York traffic. It’s loud, messy, and if you don’t know when to merge, you’ll get left behind. Marketing is no different. Customers don’t sit still, algorithms don’t stay the same, and competitors are hungry. That’s why so many businesses—from the little family shop […]
How to Create an Electrician Website That Attracts More Customers
Did you know that over 97% of people in the U.S. now search online when looking for a local service, such as an electrician? That number might seem high, but think about your habits-how many times have you Googled “electrician near me” or “emergency wiring repair” when something went wrong at home? The reality is, […]
How Much to Charge for Content Strategy: A Realistic Guide for Freelancers and Agencies
If you’ve ever tried to put a price tag on content strategy, you know it’s not as simple as plugging numbers into a calculator. Unlike something more transactional—say, buying ad space or building a single landing page—content strategy is layered, creative, analytical, and ongoing. You’re not just delivering a piece of work; you’re crafting the […]
How Dwell Time Affects Website SEO: What You Need to Know
If you’ve spent any time reading about SEO, you’ve probably heard people throw around terms like bounce rate, time on site, and dwell time. They sound similar, and to be honest, the industry has done a poor job of explaining the differences clearly. But if you’re trying to rank higher on Google, dwell time is […]
Digital Marketing for the Building & Construction Industry: Strategies That Work
The building and construction industry isn’t exactly known for being flashy when it comes to marketing. Many contractors and construction firms still rely on word-of-mouth, referrals, and maybe a yard sign out front. And while those methods have their place, they simply don’t cut it anymore. In 2025, when a homeowner or developer is looking […]
Apartment Leasing Ideas & Marketing Strategies to Boost Occupancy in 2025
If you’ve ever managed an apartment building, you know that keeping units full is not as simple as putting a sign out front or dropping a listing on Craigslist. Depending on the neighborhood and the level of competition, apartments can sit empty for weeks—sometimes months—if the leasing strategy isn’t sharp. And in 2025, renters are […]
Advertising on LinkedIn vs Facebook: Which Platform Is Best for Your Business?
Why This Debate Matters Digital advertising is no longer about “being everywhere” — it’s about being where your audience is most likely to notice, trust, and act. For most businesses, LinkedIn and Facebook are the heavyweight contenders. Both offer massive reach, robust targeting, and measurable ROI, but they serve very different purposes. At Codevelop, we […]
Advantages and Disadvantages of Direct Mail Advertising: Is It Right for Your Business?
Why Direct Mail Advertising Still Matters Even in today’s fast-paced, digital-first marketing climate, direct mail advertising continues to punch above its weight. Whether it’s a glossy postcard, a clever flyer, or a well-crafted catalog, physical mail grabs attention in a way an email often can’t. That tactile nature gives it staying power — people pin […]