Social media accounts now belong to 59% of people worldwide. Your business misses the chance to connect with more than half of Earth’s population without an active presence on these platforms.

Social media marketing has become a necessity. Small businesses should note that 48% of customers prefer social media to learn about their offerings. Companies seeking marketing assistance must build a strong online presence.

The need for digital marketing services spans businesses of all types. Social media advertising will grow beyond $255.8 billion by 2028. Companies now compete harder than ever to stand out in crowded social feeds.

Our experience shows how companies transform their reach and revenue with proper digital marketing support. The numbers back this up – 35.9% of internet users buy at least one item through social media yearly. Social platforms have become direct sales channels.

Businesses looking to market differently will find that social media provides unmatched ways to connect with customers. It also remains “by far the best way for businesses to reach a wider range of consumers than ever before”.

This detailed guide covers 15 types of companies that need social media marketing in 2025. You’ll learn whether your business should invest more in this powerful channel.

Fashion Industry

The online apparel market has grown into a massive USD 1.50 trillion industry. The U.S. leads with USD 351.00 billion in revenues in 2023. Fashion brands rank among the top companies that need social media marketing to show their visual products and connect with style-conscious consumers.

Why the Fashion Industry Needs Social Media Marketing

Fashion does more than sell clothes—it sells lifestyle and culture. Social commerce sales will triple by 2025. Platforms like Instagram and TikTok are leading the way in new purchases. Social media has become vital rather than optional for fashion brands.

These platforms offer unique reach with 4.8 billion users worldwide (over half the global population). Plus, brands can learn about their competition by watching rival brands’ activities.

Social media has changed how trends emerge and spread. A single viral video can sell out a product within hours. Fashion companies looking for digital marketing support can now use these platforms’ shopping features to make buying easier.

Best Social Media Platforms for the Fashion Industry

Instagram stands as the top-performing platform for fashion and accounts for 57% of Media Impact Value in the US. Its focus on visuals makes it perfect for fashion lookbooks and product showcases.

TikTok’s growth has exploded with a 122% year-over-year increase in Media Impact Value, which is nowhere near Instagram’s 18% growth. The platform works especially well to reach younger audiences and create viral product moments.

Pinterest excels at inspiring fashion ideas and helping people find products. Almost 90% of shoppers check at least one social media platform before buying, while Pinterest users save fashion inspiration regularly.

Beauty Industry

Have you ever watched a satisfying skincare application video on Instagram and bought the product right away? You’re not alone. Social media and influencer marketing now shape 70% of beauty purchases. This makes beauty one of the industries that needs social media marketing most in 2025.

Why the Beauty Industry Needs Social Media Marketing

The global beauty market will grow 5% in the next five years. Skin care makes up 40% of the total market value. Social media drives this remarkable growth, though beauty inspiration sources are shifting. People still prefer physical retail stores, followed by recommendations from friends and family, then online shopping.

Social commerce opportunities are growing faster than ever. Social media influenced 46% of US consumers to spend more on beauty products since 2023. Beauty companies need strong digital strategies because e-commerce will reach beyond 30% globally by 2030.

Best Social Media Platforms for the Beauty Industry

TikTok leads the US market for beauty product purchases with a 33% market share. Instagram comes next at 28%. Its visual format makes it perfect to showcase beauty products.

YouTube dominates long-form content, especially among women aged 18-54 who watch beauty-related videos. Pinterest serves as a discovery hub where beauty enthusiasts look for inspiration.

Real Estate

Want to sell properties faster? Social media has become a game-changer for real estate professionals. The numbers tell the story – social media leads in real estate workare 52% better than traditional MLS leads. Real estate ranks high among businesses that need social media marketing in 2025.

Why Real Estate Companies Need Social Media Marketing

Social media isn’t just another tool for real estate agents—it sits at the heart of how people find, decide, and build relationships. Agents can now connect with clients they’d never meet through old-school methods.

The numbers speak volumes. About 96% of home buyers look for properties online. Social platforms have changed how people look for houses into a mostly digital experience.

What started as a simple way to show listings has grown into a place where real connections happen. Real estate professionals who stay authentic build strong relationships before any meetings take place.

The reality is, organic reach doesn’t work like it used to. Algorithm changes mean even great content might not reach potential clients without smart promotion. Companies that need marketing help should know how these platforms tick to stay visible.

Best Social Media Platforms for Real Estate

Facebook stands tall with 87% of realtors making it their go-to platform. The platform shines at showcasing current listings and reaching people who might want to buy or sell homes.

Instagram comes next with 62% of agents using its focus on photos and videos. Real estate content gets more people involved here compared to other platforms.

LinkedIn (48% of agents use it) helps build professional networks that bring referrals—this matters since 40% of buyers find their agent through word-of-mouth.

YouTube (25% adoption) lets agents create detailed content like virtual tours and how-to videos. Pinterest might only have 8% of realtors, but it offers great opportunities for those ready to put in the time.

Hospitality and Tourism

A TikTok video or Instagram post might have influenced your last vacation choice. Statistics show 75% of travelers use social media to get inspired and informed before picking their destination. This trend makes social media marketing a necessity for hospitality and tourism companies in 2025.

Why Hospitality and Tourism Need Social Media Marketing

Modern tourism thrives on information as travelers look for reliable content to make their decisions. Social media has reshaped travel planning. These platforms now serve as inspiration hubs and booking channels.

Research shows a direct link between tourism-related YouTube content and visitor numbers at destinations. The numbers are compelling – more than 50% of travelers now book their trips directly through social media platforms.

Hospitality brands can’t afford to ignore social media in this competitive marketplace. Social media is a vital part of tourism companies’ operations.

Best Social Media Platforms for Hospitality and Tourism

Instagram leads hospitality marketing with its visual storytelling capabilities. The platform helps brands showcase their properties and experiences effectively. TikTok has become a game-changer – more than 70% of its European users book holidays based on platform recommendations.

Facebook remains powerful with its three billion monthly active users. The platform offers diverse content options and targeted advertising capabilities. YouTube stands as the second biggest search engine after Google, reaching 2 billion monthly users.

Food and Beverage

A perfectly plated dish can stop thumbs from scrolling and turn viewers into customers. Food & Beverage companies rank among the top companies that need social media marketing in 2025. Their visual content runs naturally in digital spaces.

Why Food and Beverage Companies Need Social Media Marketing

The content people see online influences half of all diners’ restaurant choices. This visual-rich industry creates perfect opportunities for brands to stand out in crowded digital spaces.

Social platforms have changed how people make dining decisions. Instagram’s “Chaos Cakes” and TikTok’s “Butter Boards” show how food trends that have ever spread can shape what people buy.

Social media connects appetizing visuals with sales opportunities. Companies that need marketing help can turn passive viewing into active shopping experiences. Customers can buy featured products with just one tap.

Best Social Media Platforms for Food and Beverage

Instagram leads food marketing as 19% of users look at brand posts to plan their meals. High-quality images drive engagement on this visual platform, making it perfect for mouth-watering food photography.

TikTok has become crucial—36% of users have visited or ordered from restaurants they saw on the platform. Recipe demonstrations and challenges work best here.

Facebook helps build communities and local marketing efforts. The platform’s targeting options and versatile content formats help industries that need digital marketing reach specific audiences.

Healthcare

Building trust presents unique challenges to healthcare providers in the digital world. Recent studies show 57% of consumers say that social media “strongly influences” their healthcare choices. Medical organizations rank among the top companies that need social media marketing in 2025.

Why Healthcare Companies Need Social Media Marketing

Healthcare extends beyond patient treatment to community connections. Social media helps acquire patients, manage brands, and raise public health awareness.

Research reveals 57% of consumers reported that a hospital’s social media presence would strongly influence their choice regarding where to seek services. The numbers tell more: 81% of consumers interpret a strong social media presence as an indication that a hospital offers advanced technologies.

Social platforms become vital information hubs during health crises. They help spread accurate information and fight misinformation. These platforms also attract qualified candidates, addressing ongoing staffing shortages.

Best Social Media Platforms for Healthcare

Facebook leads healthcare marketing with 2.9 billion monthly active users. The platform excels at community building and patient education. Healthcare marketers prefer Instagram as their second choice. It showcases medical practices’ human elements effectively.

LinkedIn helps establish credibility through professional networking and authority, especially for companies that need digital marketing. YouTube stands as the second-largest search engine, making it perfect for detailed educational content.

TikTok connects with younger audiences through quick, engaging health information.

Entertainment Industry

Social media has completely changed how entertainment content catches fire. TikTok challenges and Netflix shows spread like wildfire these days. The entertainment industry ranks among the top companies that need social media marketing, as these platforms have become the go-to place for people to find and watch content.

Why the Entertainment Industry Needs Social Media Marketing

Social media videos are the favorite type of video content for nearly half of Gen Zs and a third of millennials. Social platforms have solved a big problem – 60% of Gen Zs prefer user-generated content because they don’t have to hunt around for what to watch.

The numbers tell an even better story – 54% of Gen Zs and millennials say social media gives them better recommendations than streaming services. This dramatic change makes social media crucial for companies that need marketing help to connect with their audience.

Best Social Media Platforms for Entertainment

YouTube leads the pack as people’s most time-consuming platform, making it perfect for brands looking to reach audiences through video. Instagram comes in second, with 84% of Gen Z and Millennial social media users having active profiles.

TikTok creates amazing opportunities for industries that need digital marketing breakthroughs – 73% of users feel stronger connections with brands they follow there compared to other platforms.

eCommerce

Online stores with active social media accounts generate 32% more sales compared to stores without social presence. This compelling statistic shows why e-commerce stands at the top of companies that need social media marketing in 2025.

Why eCommerce Companies Need Social Media Marketing

Online shopping has transformed dramatically. Social platforms now drive 30% of US internet users to make direct purchases.

Social media has become essential to online retailers. People make unplanned purchases 71% of the time because social media sparks their interest to shop.

Social shopping brings undeniable convenience. Social media users (78%) want instant buying options for products they see on their feeds.

Best Social Media Platforms for eCommerce

American consumers find products on Facebook more than anywhere else – 78% to be exact. Instagram comes in second place with 44% of its users making weekly purchases.

Pinterest shows impressive results by driving 33% more shopping website traffic than Facebook. YouTube proves its worth as 70% of viewers buy from brands they find on the platform.

Retail

Social media has changed the game for in-store shopping. Retail brands now turn their social profiles into digital storefronts, and 90% of consumers have found products they want to buy.

Why Retail Companies Need Social Media Marketing

Social media has changed how retailers market their products. These platforms started as basic communication tools but have grown into powerful marketing engines for companies that need digital marketing.

Social media helps retail businesses boost sales, build customer relationships, and connect with their audience. Retailers can showcase their products visually and learn what their customers want throughout their buying experience.

Best Social Media Platforms for Retail

Instagram leads the pack for retail businesses. Companies can showcase their items through stunning photos and stories. Facebook proves valuable with its business pages, traffic insights, and Messenger, which helps with customer service.

Pinterest shines in retail because its well-laid-out pinboard design helps shoppers find what they want quickly.

Software and SaaS

SaaS companies that create “edutainment” content to educate and entertain see 66% higher participation on their social media channels. Software as a Service businesses must join other companies that need social media marketing to succeed in the 2025 competitive market.

Why SaaS Companies Need Social Media Marketing

Social media connects SaaS companies directly with potential customers and builds relationships that improve brand loyalty and retention rates.

These platforms help generate qualified prospects. SaaS companies report up to 78% increase in lead generation through targeted social media campaigns.

Social channels are a great way to get customer feedback. Software brands learn about user experiences through polls and surveys that shape product development.

Best Social Media Platforms for SaaS

LinkedIn emerges as the main hub for B2B SaaS marketing with direct access to decision-makers. The platform’s reliable publishing tools help share detailed articles and case studies that establish expertise.

Twitter excels at immediate interactions. Companies share updates and join trending industry conversations.

YouTube ranks second only to Google as a search engine. This makes it ideal for explainer videos showing product features.

Health and Wellness

You might wonder why your favorite wellness influencer’s product suggestions feel so convincing. The wellness industry runs on social media, and 92% of consumers trust word-of-mouth recommendations over traditional advertising.

Why Health and Wellness Brands Need Social Media Marketing

Health and wellness brands should accept new ideas about social media. Younger generations show higher burnout levels but still see the most health content online. These consumers buy more wellness products each year compared to older adults. This shows their priorities could become mainstream.

Wellness brands get better results when they know how to encourage authentic relationships with health-conscious audiences. Influencer marketing works really well—49% of consumers depend on influencers to recommend products.

Best Social Media Platforms for Wellness Brands

Instagram leads wellness marketing because it focuses on visuals and helps build communities. The platform helps showcase products and share user-generated content to its billion monthly active users.

TikTok’s short-video style gets more engagement and thus encourages more participation, especially from younger audiences. YouTube helps wellness brands share detailed content like workout tutorials or health advice.

Photography

Perfect moments lose their magic without an audience. Social media has become more than just a marketing tool for photography businesses—it’s now crucial since 57% of consumers say it heavily influences their choice of professional photographers.

Why Photography Businesses Need Social Media Marketing

Visual platforms help photography businesses thrive as potential clients find their work. Most people want to see your portfolio before they hire you, which makes social platforms an easy way to assess your skills.

Photographers who use social media marketing prioritize getting new clients. These platforms connect you with millions of potential customers and let you target them in ways traditional advertising can’t match.

Social media also helps photographers build credibility. Your past work showcases quality and builds trust with future clients when you share photos from previous jobs.

Best Social Media Platforms for Photographers

Instagram stands out as the perfect platform for photographers because it focuses on visuals. Its huge user base lets you reach global audiences through Stories, Reels, and carousels.

Pinterest works as a powerful visual discovery engine where people look for creative ideas. It sends substantial traffic to photography websites with its community of over 400 million users.

Facebook, notwithstanding that, remains valuable as it lets photographers build communities, join niche groups, grow followings, and support their brand.

Music Industry

Social media has revolutionized the music industry. Record labels no longer control everything. Statistics show 59% of listeners find new music through social media platforms. This makes the music industry one of the main companies that need social media marketing to succeed in 2025.

Why the Music Industry Needs Social Media Marketing

Creating quality music is only half the battle. Building genuine connections with fans on social media platforms is equally significant. These platforms let artists build real relationships with their audience throughout their career.

Modern music marketing tells the story behind the artist instead of just promoting songs. Social platforms have broken down traditional barriers. New artists can now showcase their talent to worldwide audiences without gatekeepers.

Best Social Media Platforms for Musicians

YouTube leads the pack with its massive reach of 120 million daily users. Artists can promote their music through videos, livestreams, and exclusive behind-the-scenes content.

TikTok has become the perfect platform to reach younger fans (16-24-year-olds). Songs can become viral hits faster here than anywhere else.

Instagram works great to share both artistic content and personal moments through different visual formats. Soundcloud remains the go-to platform to connect with fellow artists.

Financial Services

A financial advisor without a social media presence? For 23% of Gen Z adults, that’s an absolute deal-breaker—they won’t work with professionals who aren’t on social platforms.

Why Financial Services Need Social Media Marketing

Financial brands now build trust in the digital world. Young generations lead this change—60% of adults under 35 look for investment information on social media.

The numbers tell an interesting story. Half of wealthy investors say they’re more likely to work with advisors who stay active on social media. Young investors push this trend even further, with 79% of Gen Z and Millennials getting their financial advice from these platforms.

Best Social Media Platforms for Financial Services

LinkedIn stands out as the leader with its professional environment and credibility. People are twice as likely to look for financial advice there compared to other platforms. Financial advisors’ success ties directly to their network—those with over 250 LinkedIn connections are 4 times more likely to attract new clients.

Facebook’s massive reach touches 3 billion monthly users with diverse content possibilities. TikTok shines when connecting with younger audiences and offers less crowded advertising space than its competitors.

Non-Profit Organizations

Social media has become a lifeline for non-profits, not just a nice-to-have option. 82% of Americans use social media sites, which makes these platforms crucial for organizations that depend on public support to achieve their goals.

Why Non-Profits Need Social Media Marketing

Nonprofits face unique challenges when they try to raise awareness and funds. Social media helps them tell their story, involve supporters, and boost donations. These platforms let organizations build meaningful relationships without spending much, especially when resources are tight.

Marketing guides non-profit growth, but many groups still struggle to get noticed. These platforms have evolved beyond simple communication tools into powerful fundraising engines. The numbers speak for themselves – 59% of social media users who interact with non-profits online end up donating money.

Best Social Media Platforms for Non-Profits

Facebook stands out with about 3 billion users and specialized fundraising tools that generate substantial revenue. Instagram works great for visual storytelling through photos, videos, and stories that showcase how missions make a difference.

LinkedIn helps establish the core team as industry experts while building credibility. The platform now reaches 1 billion members and expects more growth in 2024. TikTok, which grew faster than any platform that ever spread, now offers “Donation Stickers” so viewers can donate right in the app.

Industry Comparison: Social Media Marketing Needs in 2025

Industry	Primary Social Platforms	Main Marketing Need	Top Content Strategy	Notable Statistic
Fashion	Instagram, TikTok, Pinterest	Visual product showcase	Strategic collaborations with influencers	Social commerce sales expected to triple by 2025
Beauty	TikTok, Instagram, YouTube	Product demonstration	Visual stories & tutorials	57% of consumers are influenced by hospital social presence
Real Estate	Facebook, Instagram, LinkedIn	Property search	High-quality visual content	96% of home buyers search properties online
Hospitality	Instagram, TikTok, Facebook	Travel inspiration	Visual stories & UGC	75% of travelers use social media for travel planning
Food & Beverage	Instagram, TikTok, Facebook	Visual participation	Sensory-rich content	50% of diners make choices based on online content
Healthcare	Facebook, Instagram, LinkedIn	Trust building	Educational content	57% of consumers influenced by hospital social presence
Entertainment	YouTube, Instagram, TikTok	Content search	Behind-the-scenes content	54% of Gen Z prefer social recommendations
eCommerce	Facebook, Instagram, Pinterest	Direct sales	Visual-first content	32% more sales with active social presence
Retail	Instagram, Facebook, Pinterest	Product search	Brand identity consistency	90% of consumers find products on social
Software/SaaS	LinkedIn, Twitter, YouTube	Lead generation	Educational content	78% increase in lead generation through social
Health/Wellness	Instagram, TikTok, YouTube	Community building	User-generated content	92% trust word-of-mouth recommendations
Photography	Instagram, Pinterest, Facebook	Portfolio showcase	Behind-the-scenes content	57% use social media to hire photographers
Music	YouTube, TikTok, Instagram	Fan participation	Behind-the-scenes content	59% find new music through social media
Financial Services	LinkedIn, Facebook, TikTok	Trust building	Educational content	60% under 35 seek investment info on social
Non-Profit	Facebook, Instagram, LinkedIn	Awareness & fundraising	Storytelling	59% of engaged users donate money

Conclusion

Social media has grown from a basic communication tool into a marketing powerhouse that works for businesses of all types. This article explores how 15 different businesses make the most of their social presence. Each business takes a unique approach based on what its audience needs.

Fashion, beauty, and retail brands succeed through visual storytelling on Instagram and TikTok. These industries have grown fast as social commerce features turn browsing into sales.

Real estate, hospitality, and food businesses use social media to help customers find and get inspired by them. These sectors used to depend on word-of-mouth. Now, beautiful visuals and real experiences shared online help customers decide before they visit a business.

Healthcare, financial services, and SaaS companies build trust by educating their audiences. Educational content works really well for these industries and helps them establish credibility while finding qualified leads.

Entertainment, music, and photography businesses showcase their creativity and build fan connections through social platforms. Behind-the-scenes content strikes a chord here. It gives audiences a peek into creative processes they wouldn’t see otherwise.

Non-profit organizations get the most value from social media. They use it to spread their message without big marketing budgets. Stories remain the best tool to create emotional bonds that encourage donations and support.

The numbers show it clearly – businesses active on social media do better than their competitors who aren’t as involved. Companies find more leads, build stronger customer relationships, and boost sales through smart social marketing.

Social media marketing has become more than just posting content. Success now needs you to understand platform algorithms, audience behaviors, and content priorities. Companies must look beyond follower numbers and focus on engagement, conversion, and real connections.

Starting with a detailed social strategy might seem daunting at first. The solution is to begin with one platform and grow step by step. This helps businesses build their presence without spreading themselves too thin.

Social media marketing isn’t just about keeping up with trends – it’s about being where your customers already spend time. Businesses that understand this big change and adapt will thrive in 2025 and beyond.

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15 Types of Companies That Need Social Media Marketing in 2025